Atkin & Thyme, a British furniture brand celebrated for durable, character-driven designs, will debut at Decorex this October. The company, established in 2014, has earned recognition for pieces that merge contemporary forms with vintage and artisanal influences—furniture built to endure rather than follow fleeting trends.
The brand’s Decorex stand will be led by Jordan Larmour, founder of Studio Larmour, who joined as design director for the project. Larmour explained that the collaboration began with discussions about the brand’s identity and values rather than a simple exhibition brief.
“What stood out to me was their identity as a contemporary English brand with a strong sense of heritage,” Larmour said. “The collection has an honesty to it—timeless silhouettes, well-proportioned furniture, rich smoked timbers, marble surfaces, and upholstery that feels familiar instead of trendy.”
A home, not a showroom
Rather than a typical trade-show display, Larmour designed the stand to resemble a lived-in apartment. The aim was to create a space where investment pieces sit naturally alongside vintage finds, inherited objects, and personal collections—an interior that feels layered over time rather than staged.
The stand’s architecture takes cues from traditional English interiors. Exposed timber beams echo cottage ceilings, while a gridded layout references Victorian moldings, reimagined in a modern style. Full-height drapery softens the space, subtly nodding to fabric-lined walls that once added warmth to historic homes. The color scheme aligns with Atkin & Thyme’s Autumn/Winter 2026 collection, reinforcing the brand’s aesthetic.
Attendees can closely examine a curated selection of the brand’s furniture, including the Loki sideboard and Hyde coffee table. Both pieces highlight the craftsmanship and material choices that define the collection.
Larmour noted that the stand’s design wasn’t solely about appearance. “What I appreciate about the collection is that it doesn’t demand an interior built around trends,” he said. “It offers a lasting foundation that lets personal style develop around it.”
The materials—smoked oak, marble, textured upholstery—were selected for their durability. Many of the pieces develop a patina that makes them feel inherited rather than new, allowing them to blend with antiques and secondhand finds without clashing.
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Though the stand measures just 9 meters by 3 meters, Larmour aimed to create a sense of openness. “I hope visitors briefly forget they’re at Decorex,” he said. “It should feel like stepping into a friend’s newly decorated apartment, where they show you the spaces they’ve finished, the art they’ve hung, and the stories behind their collections.”
If the design succeeds, visitors will leave with the impression of having entered a real home, not just a furniture display.
The stand, located at G79, will be open from October 11 to 14. Atkin & Thyme’s focus on longevity over disposability aligns with a growing preference among consumers and designers for meaningful interiors. Their debut at Decorex signals that even in an industry often driven by novelty, demand remains for pieces with lasting value.
For those familiar with the brand’s growth, the collaboration with Studio Larmour provides an opportunity to see its philosophy brought to life in a physical space. The stand won’t just display furniture; it will illustrate how these pieces might integrate into daily life.
Decorex, a key UK design trade show, draws architects, interior designers, and buyers searching for the latest in home furnishings. Atkin & Thyme’s participation marks a significant moment for the brand, which has spent the past decade refining its approach without chasing trends.
The event takes place at Olympia London from October 11 to 14.
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